DISCOVER YOUR SPECIALTY
If you want to run a successful business, then the niche or specialty you choose at the start is one of the single most important decisions that you will make in your business. Once you find a paying market, you can create a product for that market and then launch the product by marketing directly to the paying market that you've found. This one decision will impact everything. Even your potential monetization options will be decided at this point before you’ve even turned on your computer.
Finding a niche or specialty can help you distinguish yourself from your competitor while allowing you to determine your specialization more easily. Knowing your specialization may it make easier for you to create an offering that provides you with a sustainable source of revenue while also helping you improve your skills. Identifying your niche brings out your creativity.